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Essentia Hydroboost approached us to activate 8 grassroots activations at tailgates in Miami, Chicago, and Dallas.
OBJECTIVE
Engage Hydroboost’s target demographic directly by providing an experiential sampling opportunity during tailgating events. The goal was to increase product awareness, drive trial of Hydroboost, and encourage purchase intent.
RESULTS
Thousands of consumers sampled Hydroboost, with overwhelmingly positive feedback.
Many tailgaters expressed enthusiasm for Hydroboost's refreshing hydration and inquired about purchase locations.
Brand awareness was boosted, with some consumers already familiar with Essentia and others discovering the product for the first time.
CHALLENGES & SOLUTIONS
Weather Impact: Extreme cold weather created logistical and operational difficulties for transporting and distributing the product effectively.
Despite the conditions, Socialites maintained high energy and engagement, ensuring smooth sampling operations and enthusiastic interactions with consumers.
KEY TAKEAWAY
By directly engaging the target audience in an authentic and high-energy environment, Essentia successfully introduced Hydroboost to thousands of consumers, turning tailgaters into brand advocates.
Case Study: Maximizing Impact with On-the-Ground Sampling
Grassroots activations over three days around Chelsea, the Meatpacking District, Hudson Yards and Dumbo.
OBJECTIVE
Engage the target demographic by distributing product samples and driving trial with a coupon incentive.
RESULTS
Thousands of cans distributed to enthusiastic consumers, introducing them to the brand’s refreshing flavors.
Many coupons handed out, offering $3 off and encouraging future purchases.
The BlackBerry flavor emerged as a consumer favorite, with positive feedback from samplers.
Heavy foot traffic at key locations allowed for meaningful brand interactions, with many consumers already familiar with the product.
CHALLENGES & SOLUTIONS
Weather Impact: Despite rain and clouds slowing traffic in Battery Park on day two, Socialites adapted by maximizing engagement with the available audience.
Urban Logistics: City traffic and parking challenges were overcome with strategic planning and the team’s resourcefulness, ensuring a seamless activation experience.
KEY TAKEAWAY
This activation showcased the Socialites’ ability to create impactful, face-to-face consumer connections, even in less-than-ideal conditions. Their dedication and adaptability ensured the campaign delivered strong results and valuable insights for the brand.
Case Study: Maximizing Impact with On-the-Ground Sampling
Nestle approached us to activate 50+ grassroots activations in LA, Miami, NYC, Chicago, and Dallas
Our Socialites handed out coupons and cans of Sanpellegrino ZERO sugar added Italian Sparkling Drinks to the brand’s target consumers surrounding cultural moments
Socialites were handpicked in both cities following Sanpellegrino’s strict brand ambassador guidelines
We utilized a Rivian R1T electric truck frunk (front trunk), as a cooler and “wow” factor for consumers
Photos and videos were used within our social channels. Sanpellegrino reposted our photos on their IG account, which has 67k+ followers, indicating that our photos were of high quality.
Case Study: Sanpellegrino Grassroots Marketing
Nestle approached us to execute twenty activations at Whole Foods locations in two markets: LA and Miami.
Our Socialites handed out coupons and cans of Sanpellegrino Italian Sparkling Drinks to consumers outside of four Whole Foods locations
Socialites were handpicked in both cities following Nestle/Sanpellegrino’s strict brand ambassador guidelines
Consumers were receptive and excited to receive complimentary cans and coupons
Our Socialites persisted despite the hot summer days and challenge of chilling the product throughout the day.
Case Study:Sanpellegrino x Whole Foods
Socialites executed 20 activations during Smorgasburg NYC and 20 during Smorgasburg LA
Our Socialite handed cans of complimentary Sanpellegrino ZERO sugar added Italian Sparkling Drinks to the brand’s target consumers.
Smorgasburg, an open-air food market which takes places every Saturday, was the perfect location to connect with the target audience: young, multicultural food enthusiasts.
Consumers scanned a QR code which enabled them to use a discount code when purchasing ISDZ on Amazon.
Our Socialites restocked and keep the product cool throughout the day at this fast-paced, high foot traffic location
Case Study:Sanpellegrino x Smorgasburg
Brand Socialite managed and executed High Noon Spirits activations at golf tournaments across California.
Our Socialites engaged with consumers and sampled High Noon at golf tournaments.
Attendees had the opportunity to spin a rainbow prize wheel, with a chance to win promotional items such as visors, fanny packs, drink koozies, sunglasses, and more.
Our Socialites received brand training and were provided with the necessary uniform, consisting of white skirt and blue High Noon T-shirts.
Case Study: High Noon Spirits Golf Tournaments
Brand Socialite successfully implemented an experiential marketing campaign that brought to life La Fete du Rose Wine's collaboration with Hyatt Hotels.
The product completely sold out within a mere 2 hours, necessitating the borrowing of extra bottles from another Hyatt property. We sampled our offerings to consumers and sold multiple bottles.
The Hyatt Hotel expressed a desire to retain the cart, as seen in the photo, for the entire summer to use at their pools.
La Fete du Rose successfully secured a permanent spot on the account's menu with a dedicated "Rosé All Day" section.
These accomplishments cemented La Fete du Rose's national partnership with Hyatt Hotels for the next three years.
Case Study: La Fete du Rose Partnership with Hyatt Hotels
Brand Socialite brought La Fete du Rose's partnership with Hyatt Hotels to life for Rose Day at the Andaz Hotel in San Diego.
The four-hour activation featured floral arrangements, a branded bar, a DJ, a professional photographer, and a diverse team of promotional models. Every aspect was meticulously planned, from the branded floral wall to the customized drink menus and the uniforms worn by our BA’s.
Our team successfully sampled many consumers and achieved sales of multiple bottles and glasses of La Fete du Rose wine.
One notable challenge was that the venue wasn't an ideal match for the brand, as rose wine isn't commonly consumed at this poolside bar. However, we managed to overcome these obstacles and contribute to generating sales nonetheless.
Case Study: La Fete du Rose, Rose Day
Brand Socialite orchestrated numerous activations throughout California at the concerts of country singer Thomas Rhett's "Bring the Bar to Your Tour."
Brand Socialite collaborated with Dos Primos Tequila, brand endorsed by Thomas Rhett, to carry out activations at three of his California concerts.
Our Socialites underwent comprehensive brand training and donned black dresses paired with bandanas to blend into the country music ambiance.
The Dos Primos Tequila team sent branded bars and POS materials to our talent, who then autonomously arranged their demonstration areas at the activations.
Our team successfully sampled more than 200 consumers and created high-quality social media content, including photos of consumers enjoying the cocktails.
Case Study: Dos Primos Tequila, Thomas Rhett Concerts
Brand Socialite collaborated with NEFT Vodka and VOSS water to sponsor the VIP area at the San Diego Open Women's WTA 500.
The 7-day event at a nonprofit venue corresponded with NEFT Vodka's brand values and dedication to aiding underserved communities.
The refreshing signature cocktail, "The Smash," was created and served using NEFT Vodka, Lavender Syrup, and VOSS sparkling water.
VIP attendees included actor Andrudh Pisharody from Netflix show "Never Have I Ever", tennis players Daria Kasatkina and Storm Sanders, Olympic swimmer Michael Andrew, and "The Bachelor" contestants Hannah Godwin and Dylan Barbour.
Our team sampled over 1,000 cocktails, equivalent to a value of $20,000. Additionally, the activation led to the sale of 17,000 tickets, garnered 1.87 million TV views, and contributed to a notable boost in overall product sales.
Case Study: NEFT Vodka San Diego Open WTA 500
Brand Socialite joined forces with Starward Whisky for a series of off-premise activations in the weeks leading up to Father's Day.
In six activations, our Socialites engaged 234 consumers, offering samples of Twofold, Nova, and Solera Whiskys. Their efforts led to the sale of many bottles.
The six wet/dry promotions occurred in various independent liquor stores across Southern California, including San Diego and Orange County.
Our Socialites, with their individual tables, contacted the accounts 72 hours beforehand to check Starward Whisky inventory and relayed the information to the client to ensure a seamless sampling experience.
Socialites captured photos used to create engaging carousels and short videos for social media, sparking notable engagement and increasing interest in the Starward brand.
Case Study: Starward Whisky Father's Day Program
Brand Socialite executed off-premise activations for Starward Whisky with a bottle engraver.
Multiple bottles of Starward Whisky were engraved for consumers in Costa Mesa and Glendale.
A professional engraver outlined the design using a marker and then carved into the glass using an engraving pen.
Consumers gave the bottles as gifts during the holiday season.
Case Study: Starward Whisky Off-Premise Engraving
Brand Socialite is partnering with Tequila Komos to support the launch of their Private Client Director program with Wally’s.
5 bottles of Tequila Komos were engraved with the family name at the Wally’s Headquarters and shipped directly to the client.
A professional engraver outlined the designs using a glass marker before carving into the bottle with an engraving pen.
Gilding wax in gold and silver was applied to the engraved words, making them stand out against the bottle.
